Tips for marketing the electrical building products for end-users Two different channels with two different approaches: Electrical building products (residential electrical circuit breakers, switches and sockets, cables, wires and lamps, etc.…) usually sold in two main different channels: Project channel: in this case, marketing process goes in the following steps: The consultant engineers announce a specification table. Marketers from electrical manufacturing companies can employ specific marketing methods to get the approval, like: Face-to-face meetings and presentations. Qualification and submittal files. In order to market their products and make sure that their products comply with the requirements and then once they got the compliance certificate, marketers hand over the flag to the sales team in order to finalize the price and delivery terms. Although the process may change from country to country but in...
